Haworth Furniture Showroom
Location: Chicago, IL
Type: Trade Show Exhibit
Space, words and images work together to literally surround Haworth products and customers with a comfortable and compelling atmosphere. Lorenc+Yoo Design worked closely with the Haworth team to create a visually dynamic environment that communicates company goals on a variety of levels while solving pragmatic constraints of time, space, and cost effectiveness.
The space encompasses various themes of words that are marketing driven and relate to particular types of products on display. Metaphorical images add emphasis to the words and the associated products. Additionally, a variety of spaces within the overall environment allow highly specialized interpretation of products.