Location: Las Vegas, NV
Type: Trade Show Exhibit
A relatively small firm in the shopping center industry, DLC wanted to set itself apart from its “Goliath” competitors with a custom trade show exhibit. Lorenc+Yoo Design made DLC’s decade-long advertising campaigns a major focus of the booth’s exterior, thus reinforcing the company’s industry experience. Bold, larger than life “DLC” letters punctuated the perimeter of the booth, illuminating the colorful conference rooms, reception area and lounge.