Location: Las Vegas, NV
Type: Tradeshow Exhibit
Florida-based Terranova sought a whimsical design for its exhibit at the ICSC. Lorenc+Yoo Design framed the exhibit’s approach between two walls of beach balls, shiny and brightly colored,. The overall stand architecture is formal, with firm colors and solid straight-edged shapes. Dark grey is used on the tower motif a the stand’s main entrance, hosing a visual gallery of images of tropical sands, oranges and properties from the client’s portfolio together with icons of the Florida lifestyle, from model pink Cadillacs to inflatable dolphins. Side and interior panels use pale blues, greys and orange, as well the orange motif on the exterior.