Principal Biographies

Jan Lorenc leads a multidisciplinary team of architects, graphic designers and sculptors at Lorenc+Yoo Design, the firm he founded in 1978 in Chicago, USA. The company specializes in using spaces to convey meaning for corporate and non-profit clients worldwide. Lorenc has earned degrees in industrial design, visual design and architecture from the Illinois Institute of Technology and Georgia Institute of Technology.

Mr. Lorenc is on the advisory Board at the Department of Industrial Design at Georgia Institute of Technology, and is a past board member of the National Board of the Society of Environmental Graphic Designers (SEGD). He has lectured at numerous design programs including at the Illinois Institute of Technology, Georgia Institute of Technology, Auburn University, University of Georgia, North Carolina State University, Savannah College of Art and Design, and the Portfolio Center and Art Institute of Atlanta. He lectures at regional and national events sponsored by the American Institute of Architects, Society for Environmental Graphic Design, and The American Society of Landscape Architects.

In 2007 Lorenc coauthored a textbook entitled, “What Is Exhibition Design?” published by Rotovision, UK, which has been translated into Chinese, Russian, Korean, and his native tongue Polish.

Chung Youl Yoo, partner at Lorenc+Yoo Design, serves as the firm’s managing project director. Having joined the firm in 1988, Mr. Yoo has served as designer, project director, and, now, principal. He enjoys a reputation for conducting the work with meticulous attention to detail, and has been involved in graphics, environmental communications, and exhibit work since 1985. His projects include signage and wayfinding for Gaylord Opryland Hotels in Nashville, Orlando, and Texas; World Golf Village Resort; and numerous exhibit and retail identity programs.