Principal Biographies

Jan Lorenc leads a multidisciplinary team of architects, graphic designers, sculptors and industrial designers at Lorenc+Yoo Design, the firm he founded in 1978. He has been honored internationally by numerous design publications and organizations, and was named one of the “Twenty-Five Monuments to Environmental Graphics” by the Society for Experiential Graphic Design. He is a frequent lecturer in the United States, China and Korea, and serves as a design advisor to numerous non-profits and government bodies.

Mr. Lorenc immigrated to the United States from rural Poland with his parents at age eight. He earned degrees in industrial design from the Illinois Institute of Technology, and a degree in architecture from the Georgia Institute of Technology. He has taught design at the university level, most recently at the Savannah College of Art and Design in Atlanta. Mr. Lorenc is a co-author of the definitive museum and exhibit design textbook–“What Is Exhibition Design?”, Rotovision, 2007–which has been translated and published in ChineseRussianKorean, and his native tongue Polish.

Mr. Lorenc functions as Lorenc+Yoo’s principal-in-charge, participating directly in the design vision for every project.

Chung Youl Yoo is partner and managing project director at Lorenc+Yoo Design, having worked at the firm since 1988. Mr. Yoo has worked in environmental graphics and exhibit design since 1985. He enjoys a reputation for his excellent understanding of how to integrate architecture, graphics, signage, and artwork into a cohesive whole. His grasp of project logistics has permitted him to direct highly complex projects, including wayfinding signage systems for Gaylord Palms and Gaylord Texan Resort and Convention Center in Orlando and Dallas respectively, and the World Golf Village in St. Augustine, Florida.

Mr. Yoo immigrated from South Korea to Paraguay at age fourteen. He later immigrated to the United States to earn degrees in industrial design from the Georgia Institute of Technology. He has taught design at the university level at the Savannah College of Art and Design. Lorenc+Yoo’s expansion internationally has flourished with Mr. Yoo. Lorenc+Yoo Design today has design partnerships with firms in Dubai and Seoul, and has completed projects in Europe, Asia, the Middle East, and North America.

Aside from working directly on design work, Mr. Yoo manages each project’s design implementation and realization to maintain the highest quality.