Who We Are

Lorenc+Yoo Design boasts a broad skill set, specializing in “environmental communication graphic design,” a genre that includes exhibits, museums, signage, and graphics. Founded in 1978, the firm’s philosophy includes exploration, inquisitiveness and a commitment to design excellence and innovation executed on every project.

LYD specializes in creating spaces for some of the world’s most well known brands, including Georgia-Pacific, Mayo Clinic, UPS, Haworth and Sony-Ericsson. The team develops unique messages for each project that convey the client’s individual story and help customers truly experience the client’s brand through sculpture, graphics, and space. “Our job is to set the stage for the client’s message by creating rich environments that communicate on the human level,” says principal Jan Lorenc. “Our mission is to use design tell the client’s story beautifully.”

Strategic alliances with firms in the U.S., Dubai, and Korea allow the firm be involved in a number of design areas simultaneously. These partnerships also provide the firm with access to local talent on international projects, allowing for tight quality control, efficient fabrication, and important cultural connections.

Jan Lorenc founded Jan Lorenc Design in Chicago in 1978, and moved it to Atlanta in 1981. With the partnership of Chung Youl Yoo in 1999, the firm changed its name to Lorenc+Yoo Design and moved to the historic Roswell Mill neighborhood in Roswell, GA, just north of Atlanta. The firm’s office is housed in a 100 year-old renovated mill house sited off Vickery Creek and next to a 300-acre national park.