What We Do

Lorenc+Yoo Design provides a wide range of design services, from wayfinding signage programs to permanent corporate museum exhibitions. The firm’s versatility is possible because of its diverse employee and consultant talent, including architects, graphic designers, landscape architects, industrial designers, and branding and marketing specialists.

Exhibition design is the heart of Lorenc+Yoo’s business. It allows the firm’s many disciplines to merge into a unified environment that tells a client’s story to customers, partners, and employees. Whether a temporary trade show exhibit meant to stand for a week, or a permanent museum exhibit, the firm transforms a space into a platform to communicate brand, history, and value. The firm’s exhibits have launched brands like Sony-Ericsson, and provided rest and comfort for customers of UPS at the 2008 Olympic Games in Beijing. The firm’s design for the Mayo Clinic’s headquarters museum tells the story of a medical institution so well that its elements have been replicated at Mayo’s other locations in the United States. Lorenc+Yoo’s designs for Mayo communicate its high-quality services, organizes its history, and fits perfectly with its architecture and marketing.

Sculpture is an important art form that can not only be pleasing to the eye, but also communicate an important message. Lorenc+Yoo uses sculpture to display information in bold, eye-catching ways. The design for Samsung’s “Rising Hand,” for example, advertises the technology firm’s mobile phone business to international business travelers in Frankfurt, Kiev, and Toronto. It is modern, sleek, and upgradeable when new products come to market. Lorenc+Yoo’s lobby directory piece for Hines at Perimeter Summit 3003 in Atlanta is a 24-foot-tall piece of art made of stacked glass, lit from the inside to produce a high-tech feeling.

The firm offers superior wayfinding and signage services, produced through intense study of pedestrian and vehicle traffic patterns, understanding of the relevant space, and attention to creating beautiful designs. Wayfinding programs for hotel convention centers like Gaylord Texan Resort and Convention Center bring direction to guests within the 400,000 square foot meeting space. The signage program for Florida Hospital’s Health Village in Orlando guides individuals where they need to be at particularly vital moments. And in many cases, the firm creates wayfinding systems that are modular in nature, allowing for easy replacement, repair, and movement.

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