Charlottesville Fashion Square

Project Type(s): Retail

Client: Simon Property Group
Location: Charlottesville, VA

Lorenc+Yoo Design collaborated with Cooper Carry & Associates to design a wayfinding system for the renovation of Charlottesville Fashion Square mall in Charlottesville, Virginia. LYD designed the main entrance canopy elements and a new project logo. The interior signage was derived from the architects’ interior design palette of materials, and the exterior uses a bold gateway motif to communicate the exclusive and high quality of the shopping center.