Burlington Town Center
Client: General Growth Properties
Location: Burlington, Vermont
Surrounded by City Hall and other historic public buildings, LYD’s primary goal was to improve curb appeal while increasing awareness of the mall’s tenants. After painting the existing red brick façade with a fresh white paint coat to brighten the exterior, LYD accented the mall’s signature “B” logo by encompassing it within an internally lit convex acrylic dome all over a new welcoming canopy. LYD updated existing sidewalk light poles with modern fixtures and added double-sided banners promoting key tenants that would otherwise not be seen from the street. Interior signage also directed visitors to signature shops in the quarter mile-deep shopping center through a series of digital graphics that displayed tenant names in vivid colors and contrasting point sizes. The project was such a sucess, it was a finalist for the Burlington Business Association’s Hertzel Pasackow Award for best architectural design.