An anchor of Atlanta’s Buckhead skyline, the Atlanta Financial Center has one of the largest contiguous footprints in the city. This makes a coherent wayfinding signage system essential, a fact the Center understood well upon embarking on a major renovation lead by Hines.

To achieve the project’s goals, Hines retained Lorenc+Yoo to design the Atlanta Financial Center’s new signage program along with signage for two tenant club facilities.

The challenge was to clarify the center’s spaces with simple lines, clean materials, and clear wayfinding. The signage system needed to compliment the interior and exterior spaces, giving the appearance that every element emerged from the same design vision.

Lorenc+Yoo is best known for responding to context and making design moves that stand the test of time. The team designed the interior signage so that it integrated into the millwork and finishes. Three-dimensional directional pieces provide additional texture and appeal.

In addition to the signage throughout all of the public spaces, Lorenc+Yoo designed new signage for the City Club of Buckhead, a private dinner and lunch club. Located at the very top of the building and with a reputation among Atlanta’s business elite, the club’s signage required a more traditional approach. Classic materials such as brushed metal and earthy colors characterize the new system that also appears at the club’s new 19,000 square foot athletic club and spa.

Lorenc+Yoo is proud of its three-decades’-long association with Hines with whom we are currently working on One Horizon Center in New Delhi, India and an Energy Headquarters in Oklahoma City, Oklahoma.

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