Client: Hnedak Bobo Group
Location: Thackerville, Oklahoma, USA
Seated at the Red River Valley between Dallas, Taxes and Oklahoma City, Oklahoma, WinStar World Casino and Resort is an economic enterprise of the Chickasaw Nation, with more games than any casino in the world. It offers a 3,500-seat Global Events Center, 27-hole golf course and academy, and a three-tower, 895-room hotel.
The casino floor is separated into themed environments featuring famous cities of the world, of which Lorenc+Yoo designed new areas for Rome, London, Paris, and Madrid. In addition to the attractive new main entry, the new design highlights the space’s three restaurants, nightclub, VIP private gaming areas, and various other amenities. The new main entry is designed to feel like a London train station and is the starting point for the visitor experience. Visitors notice quickly a 40 foot-long video board displaying directional information and marketing graphics. In the Paris area, they are taken to a Parisian street corner with street side dining, fountains, and, of course, a bakery.
Lorenc+Yoo developed large, ornate identity signage, custom mosaics, art nouveau lighting, and even an information kiosk taken straight from the streets of Paris. Each venue required its own look and feel while also keeping the wayfinding program standard. This was a peculiar challenge given the 1.6 kilometer length of the main building wing. Lorenc+Yoo developed a cohesive interior wayfinding and identity program first introduced the London area, but later applied in all of the destination city areas.