UPS Beijing Hospitality Center

Client: UPS
Location: Beijing, China

Lorenc+Yoo Design employed high-quality materials, Chinese themes, and design restraint to create a sophisticated branding space for UPS to host 400 of its guests during the 2008 Beijing Olympic Games. Lorenc+Yoo divided a 4,000 square foot ballroom within the Beijing Times Hotel into two dining rooms, a lounge, and a bar, providing guests with privacy and a familiar sense of place. Sleek furniture made of dark wood and metal interacts with subtle lighting to convey a modern Chinese feeling. Designers created internally-lit “moon gates” that serve as windows between spaces to reinforce UPS’s message of global opportunity and add Chinese flair. The dominant color is UPS’s trademark brown, accented with yellows, golds, and greens to show a blending of aesthetics from east and west. Every design choice helps Chinese customers answer UPS’s question: “What can brown do for you?”