Samsung Telecommunications Network

Client: Samsung Telecommunication Network
Location: Moscow, Russia

LYD created a unified exhibit identity for regional telecommunication related shows in Asia that provides every person who comes into contact with a Samsung TN booth at any exhibition with a strong, clear and consistent image of the brand. The overall presentation was contemporary and airy in nature, presenting a bold and minimalist image. The design needed to be sophisticated and simple, allowing the product to be the hero.






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