Samsung Telecommunications Network

Project Type(s): Exhibit Design, International

Client: Samsung Telecommunication Network
Location: Moscow, Russia

LYD created a unified exhibit identity for regional telecommunication related shows in Asia that provides every person who comes into contact with a Samsung TN booth at any exhibition with a strong, clear and consistent image of the brand. The overall presentation was contemporary and airy in nature, presenting a bold and minimalist image. The design needed to be sophisticated and simple, allowing the product to be the hero.