Gaylord Opryland Resort & Convention Center
Client: Hnedak Bobo Group
Location: Nashville, Tennessee
Lorenc+Yoo crafted an environmental graphic signage program that would reinforce and complement the beauty of the existing hotel while communicating appropriate wayfinding information to guests at the nearly-3000 room resort complex. A “menu of options” was created conceptually allowing the owner to phase in selected wayfinding and imagery elements over time.