Local Inspiration Elevates Isle Casino

Working alongside strategic partners at Hnedak Bobo Group (HBG), Lorenc+Yoo created a comprehensive branding and wayfinding system for the Isle Casino and and hotel expansion in Bettendorf, Iowa.

Lorenc+Yoo has worked exclusively with HBG on projects across the U.S. for nearly 20 years.  Like every project, the way finding signage for Isle Casino brings branding front and center, and allows visitors to find all features and amenities with ease. Isle Casino is located near the headquarters of John Deere in Molene, Illinois, so design inspiration came from mechanical and farm materials and imagery.

Working with HBG, Lorenc+Yoo developed various food and beverage identity signs to give each of Isle Casino’s venues a distinct personality, including Lone Wolf, Keller’s American Grill, and Farmer’s Pick Buffet. Additionally, the wayfinding signage was lit internally to allow visitors to navigate easily through the casino.

Download Lorenc+Yoo’s Gaming Portfolio to see the range of work for this industry.