Sony Ericsson Brand Launch

Project Type(s): Exhibit Design, Featured Projects

Client: Sony Ericsson
Location: Las Vegas, NV

The merger of Sony and Ericsson, two giants in consumer electronics and cellular telecommunications, required a dramatic custom exhibit design that would catch the attention of visitors at the annual Cellular Telecommunications & Internet Association show and educate them on the new company’s product offerings.

Lorenc+Yoo designed the exhibit in the shape of an interlocking “S” and “E” – a key component of the new company’s brand identity. Predominately white, apple green and yellow accent colors echoed the company’s new identity on conference wall surfaces, custom designed tables and credenzas. Lorenc+Yoo Design used silver aluminum as a neutral on the internally illuminated reception desk, demo tables and accent walls. Green translucent plexiglass set in silver frames allowed the “S” and “E” letters to read with clarity.