Design Process

Lorenc+Yoo Design creates unique environments that tell our clients’ stories through space, architectural jewelry, sculpture, and signage systems.

Although every project is different, Lorenc+Yoo Design approaches each one scientifically, beginning with a discovery process that unveils the client’s mission and project priorities. The process for designing signage systems will be different than designing an exhibit, however, the goal is always to create the most beautiful, functional designs for our clients.

Following the initial discovery phase, the team begins an analysis, measuring the traffic flows, entry and exit points, and space restrictions. Then the programming begins, planning design element locations, sizes, and hierarchy. The concept design is next, providing a vision of the end product to the client. Once the client approves the direction of the design, the firm begins design development. The design intent process is next, documenting all the details of the product. Next is the bid/award process, followed by an administration process in which the firm ensures the highest standards of detail and finish for the final product.

Exhibit Design

Exhibition design is the physical manifestation of a verbal narrative that is communicated through immersion within an architectural enclosure. This involves the creation of an interior design, a graphic design theme, and industrial design detailing, each of which is supported through lighting design, acoustic design, and interactive design.

It is truly a multi-disciplinary art form and possibly the most effective manner to tell a corporate story.

We immerse ourselves with the content that is to be communicated. We must understand the content completely, sometimes even better than our clients understand it themselves so we reach a point at which we communicate the topic to any desired audience, be it the general public, school children, corporate executives, buyers, staff, or visitors.

The world today sees the need for great exhibitions, and understands the importance of a guided procession for an individual’s movement in an exhibition space. Good exhibitions foster curiosity and refrain from giving away all of the answers to the visitor without asking anything of them in return.

When an exhibition asks, the visitor remembers.

Exhibition design is the best method to ensure the public understands and sympathizes with a corporate story. In an age when people are demanding more everywhere, exhibits are arguably the only way to adequately deliver the desired brand experience and to keep and grow a loyal customer base.