Client: Terranova
Location: Las Vegas, NV

Originally conceived as an exhibit of half the size, Lorenc+Yoo Design’s whimsical design for Terranova had room to expand. At first glance the exhibit appears modern and formal with firm colors and solid, straight-edged shapes. However, orange slices, beach imagery, model pink Cadillacs, and inflatable dolphins add fun twists to this Florida developer’s exhibit. Two walls of 100 bright beach balls mark the transition from the exhibit’s public face to its private meeting rooms, separating the sections visually and physically.

X Team
Preit